Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

By:

Keller, Kevin Lane, 1956- [author.]

Contributor(s):

Swaminathan, Vanitha [author.]

Material type: Text

TextPublication details: Harlow, England, Pearson Education 2020Edition: Fifth editionDescription: xxx, 591 pages; illustrations (chiefly color); 29 cmISBN:

9780134892498
0134892496

Subject(s):

Brand name products -- Management

DDC classification:

658.8/27 23

LOC classification:

HD69.B7 K45 2020

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Town Campus Library	Non-fiction	HD69.B7 K45 2020 (Browse shelf(Opens below))	269/22	Available		ICAD22110016

Includes bibliographical references and index.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

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