Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 p. : col. ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
0072466650 0071151613
2002016549
Marketing.--Decision making.
Marketing.--Management.
HF5415.135 / .C8673 2003
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 p. : col. ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
0072466650 0071151613
2002016549
Marketing.--Decision making.
Marketing.--Management.
HF5415.135 / .C8673 2003