Managing new products :
Kuczmarski, Thomas D., 1951-
Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. - 3rd ed. - Chicago, Ill. : Innovation Press, c2004. - xv, 274 p. : ill. ; 24 cm.
Includes index.
817649478X
00703146
New products.
Product management.
Marketing.
HF5415.153 / .K83 2004
658.5/75
Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. - 3rd ed. - Chicago, Ill. : Innovation Press, c2004. - xv, 274 p. : ill. ; 24 cm.
Includes index.
817649478X
00703146
New products.
Product management.
Marketing.
HF5415.153 / .K83 2004
658.5/75