An evaluation of the effectiveness of promotional mix among small and medium business enterprise /
Munaku, Dominic Mwangi.
An evaluation of the effectiveness of promotional mix among small and medium business enterprise / Dominic Munaku Mwangi. - Nairobi : KCA University, 2010. - ix, 42p. : ill. ; 29 cm. - A research project submitted in partial fulfillment of requirements for the final year project for the bachelor of commerce degree at KCA University. .
Includes bibliographical references.
Entrepreneurship.
COM / 742/11
An evaluation of the effectiveness of promotional mix among small and medium business enterprise / Dominic Munaku Mwangi. - Nairobi : KCA University, 2010. - ix, 42p. : ill. ; 29 cm. - A research project submitted in partial fulfillment of requirements for the final year project for the bachelor of commerce degree at KCA University. .
Includes bibliographical references.
Entrepreneurship.
COM / 742/11