Design-driven innovation :
Verganti, Roberto.
Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti. - Boston, Mass. : Harvard Business Press, c2009. - xv, 272 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422124826
2008051751
Industrial management.
Technological innovations.
HC79.T4 / V465 2009
330.9 658.5/14
Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti. - Boston, Mass. : Harvard Business Press, c2009. - xv, 272 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422124826
2008051751
Industrial management.
Technological innovations.
HC79.T4 / V465 2009
330.9 658.5/14