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Marketing database analytics : transforming data for competitive advantage /

Banasiewicz, Andrew D.

Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.. - New York : Routledge, 2013. - xix, 376 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780415657884

LCCN: 2012030597

Subjects--Topical Terms:
Marketing.--Databases.
Marketing.--Data processing.
Database management.

LC Class. No.: HF5415.125 / .B347 2013

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