Marketing management :
Kotler, Philip
Marketing management : analysis, planning, implementation and control / Philip Kotler ... [et al.]. - 9th ed. - Upper saddle river, N. J. ; Prentice Hall, 1997. - xl, 787 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
0131001353 (pbk.) 0131066250 (hard)
Library of Congress -- Jakarta Overseas Office S[dollar]42.90
2003411922
Marketing
HF5415.13 / .K64 1917
Marketing management : analysis, planning, implementation and control / Philip Kotler ... [et al.]. - 9th ed. - Upper saddle river, N. J. ; Prentice Hall, 1997. - xl, 787 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
0131001353 (pbk.) 0131066250 (hard)
Library of Congress -- Jakarta Overseas Office S[dollar]42.90
2003411922
Marketing
HF5415.13 / .K64 1917