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Integrated Marketing communication :

Sirgy, M. Joseph

Integrated Marketing communication : a strategic approach / M Joseph Sirgy & Don R. Rahtz - Australia : Cengage learning, 2001 - 362 p. : ill. ; 24. cm

Includes bibliographical references and index

ISBN: 9788131506547

Subjects--Topical Terms:
Marketing communication

LC Class. No.: HF5415.123 / .S55 2001

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