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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 14th [ed.] - Boston : Pearson education, c2012. - 673. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780273753360

LCCN: 2010046655

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2012

Dewey Class. No.: 658.8

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