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Integrated marketing communication /

Integrated marketing communication / Neels Bothma ...[et al.]. - Claremont, SA. : New Africa Education, c2003. - xii, 367 p. : ill. ; 25 cm. - New Africa marketing series .

Includes bibliographical references

ISBN: 1919876944

Subjects--Topical Terms:
Marketing communication.

LC Class. No.: HF5415.123 / .I583 2003

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