Relationship marketing :
Gordon, Ian H.
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever / Ian H. Gordon. - Toronto : John Wiley & Sons Canada, c1998. - xx, 314 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471641731
98134752
Relationship marketing.
HF5415.55 / .G67 1998
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever / Ian H. Gordon. - Toronto : John Wiley & Sons Canada, c1998. - xx, 314 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471641731
98134752
Relationship marketing.
HF5415.55 / .G67 1998