Essentials of Marketing /
Lancaster, Geoff.
Essentials of Marketing / Geoff Lancaster, Lester Massingham and Ruth Ashford. - 4th Ed. - London : McGraw Hill, c2002. - xi, 549p. : ill. ; 24 cm.
Includes index.
007709860
Marketing Tools.
Market Planning.
Consumer Behaviour.
Marketing Communications.
HF 5415 / .L2625 2002
Essentials of Marketing / Geoff Lancaster, Lester Massingham and Ruth Ashford. - 4th Ed. - London : McGraw Hill, c2002. - xi, 549p. : ill. ; 24 cm.
Includes index.
007709860
Marketing Tools.
Market Planning.
Consumer Behaviour.
Marketing Communications.
HF 5415 / .L2625 2002