Basic marketing :
Cannon, Joseph P.
Basic marketing : A global-managerial approach / Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy. - 16th ed. - New York : McGraw-Hill/Irwin, c2008. - xxxvi, 790, various pagings : ill. (col.) ; 27 cm.
Includes bibliographical references and indexes.
9780071101103
Marketing.
HF5415.13 / .M369 2008
Basic marketing : A global-managerial approach / Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy. - 16th ed. - New York : McGraw-Hill/Irwin, c2008. - xxxvi, 790, various pagings : ill. (col.) ; 27 cm.
Includes bibliographical references and indexes.
9780071101103
Marketing.
HF5415.13 / .M369 2008