Services marketing :
Lovelock, Christopher.
Services marketing : People, technology, strategy / - 5th ed. - New Delhi : Pearson Education c2004. - xviii, 652 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
8129704536
Services marketing--South Asia.
Marketing.
HF5415.122 / .L68 2004
Services marketing : People, technology, strategy / - 5th ed. - New Delhi : Pearson Education c2004. - xviii, 652 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
8129704536
Services marketing--South Asia.
Marketing.
HF5415.122 / .L68 2004