Product strategy and management /
Baker, Michael John.
Product strategy and management / Michael Baker and Susan Hart. - Englewood Cliffs, NJ : Prentice Hall, c1999. - ix, 507 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130653683
96025428
Product management.
New products--Management--Case studies.
HF5415.15 / .B353 1999
658.5/6
Product strategy and management / Michael Baker and Susan Hart. - Englewood Cliffs, NJ : Prentice Hall, c1999. - ix, 507 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130653683
96025428
Product management.
New products--Management--Case studies.
HF5415.15 / .B353 1999
658.5/6