The KCAU Library

Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 7th ed. - Upper Saddle River : Prentice-Hall, c2002. - xiii, 469, various pagings : ill. ; 26 cm.

Includes bibliographical references and indexes.

0130859141


Consumer behavior.

HF5415.32 / .S35 2002
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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