Marketing plans :
McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 5th ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2002. - xix, 630 p. : ill. ; 25 cm.
Includes index.
0750656255
2004556468
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M369183 2002
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 5th ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2002. - xix, 630 p. : ill. ; 25 cm.
Includes index.
0750656255
2004556468
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M369183 2002