From Brand Vision to Brand Evaluation :
de Chernatony, Leslie.
From Brand Vision to Brand Evaluation : The strategically building and Sustaining brands / Leslie de Chernatony. - Boston : Butterworth, c2001. - viii, 293p. : ill, ; 23 cm.
Includes bibliographycal refrences and index.
0750646144
9781856177733
00081154
Marketing.
HF5415. C666 2001
658.827
From Brand Vision to Brand Evaluation : The strategically building and Sustaining brands / Leslie de Chernatony. - Boston : Butterworth, c2001. - viii, 293p. : ill, ; 23 cm.
Includes bibliographycal refrences and index.
0750646144
9781856177733
00081154
Marketing.
HF5415. C666 2001
658.827