Meta-analysis in marketing :
Farley, John U.
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann. - Lexington, Mass : Lexington Books, c1986. - xiv, 121 p. : ill. ; 24 cm.
"Marketing Science Institute series"--Jacket. Includes index.
Bibliography: p. [109]-115.
0669140392
86045606
Marketing research.
Meta-analysis.
HF5415.2 / .F28 1986
658.8/3
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann. - Lexington, Mass : Lexington Books, c1986. - xiv, 121 p. : ill. ; 24 cm.
"Marketing Science Institute series"--Jacket. Includes index.
Bibliography: p. [109]-115.
0669140392
86045606
Marketing research.
Meta-analysis.
HF5415.2 / .F28 1986
658.8/3