Essentials of marketing :
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, E. Jerome McCarthy. - 10th ed. - Boston : McGraw-Hill /Irwin, c2006. - xl, 638 p. : col. ill. ; 28 cm. - Irwin series in marketing. .
Includes bibliographical references and indexes.
9780071116336
Marketing.
HF5415 / .M378 2006
658.8
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, E. Jerome McCarthy. - 10th ed. - Boston : McGraw-Hill /Irwin, c2006. - xl, 638 p. : col. ill. ; 28 cm. - Irwin series in marketing. .
Includes bibliographical references and indexes.
9780071116336
Marketing.
HF5415 / .M378 2006
658.8