Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Pearson Education, 2004. - xxix, 713 p. : 28cm.
Includes bibliographical references and indexes.
8129702568
2002042467
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2004
658.8/3
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Pearson Education, 2004. - xxix, 713 p. : 28cm.
Includes bibliographical references and indexes.
8129702568
2002042467
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2004
658.8/3