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Marketing /

Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - New York : Macmillan Publishers, c1982. - xxvi, 723 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0023345004

LCCN: 81008405

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .E86 1982

Dewey Class. No.: 658.8

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