Kleppner's advertising procedure /
Russell, J. Thomas.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 13th ed. - Upper Saddle River, N.J : Prentice Hall, 1996. - xvii, (various pagings) : col. ill. ; 28 cm.
Includes bibliographical references and index.
0133488306
Advertising.
HF5823 / .K45 1996
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 13th ed. - Upper Saddle River, N.J : Prentice Hall, 1996. - xvii, (various pagings) : col. ill. ; 28 cm.
Includes bibliographical references and index.
0133488306
Advertising.
HF5823 / .K45 1996