Marketing : Principles and Perspective /
Bearden, William O.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge - 5th ed. - Boston, Mass. : McGraw Hill, c2007 - xxxvi, 588p. : col. ill. ; 27 cm.
Includes index.
0071105859
Marketing Research.
Marketing Channels.
Pricing Concepts.
Market Segmentation.
HF 5415.1 / .B4155 2007
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge - 5th ed. - Boston, Mass. : McGraw Hill, c2007 - xxxvi, 588p. : col. ill. ; 27 cm.
Includes index.
0071105859
Marketing Research.
Marketing Channels.
Pricing Concepts.
Market Segmentation.
HF 5415.1 / .B4155 2007