Marketing :
Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. - 2nd ed. - Boston : McGraw-Hill , c1998. - xxxii, 703 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
0256228779
94008479
Marketing.
HF5415 / .C5275 1998
658.8
Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. - 2nd ed. - Boston : McGraw-Hill , c1998. - xxxii, 703 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
0256228779
94008479
Marketing.
HF5415 / .C5275 1998
658.8