Marketing research and consumer behaviour /
Sumathi, S.
Marketing research and consumer behaviour / S Sumathi, P Saravanavel. - New Delhi : Vikas Publishing House PVT Ltd, 2003. - xvi, 761 p. : ill. ; 23 cm.
Includes bibliographical references.
8125914765
Marketing reseach and consumer behaviour.
HF5415 / .S86 2003
Marketing research and consumer behaviour / S Sumathi, P Saravanavel. - New Delhi : Vikas Publishing House PVT Ltd, 2003. - xvi, 761 p. : ill. ; 23 cm.
Includes bibliographical references.
8125914765
Marketing reseach and consumer behaviour.
HF5415 / .S86 2003