The KCAU Library

Marketing research and consumer behaviour /

Sumathi, S.

Marketing research and consumer behaviour / S Sumathi, P Saravanavel. - New Delhi : Vikas Publishing House PVT Ltd, 2003. - xvi, 761 p. : ill. ; 23 cm.

Includes bibliographical references.

8125914765


Marketing reseach and consumer behaviour.

HF5415 / .S86 2003
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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