The KCAU Library

International marketing / (Record no. 11670)

MARC details
000 -LEADER
fixed length control field 00842pam a2200265 a 4500
001 - CONTROL NUMBER
control field 725914
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211112222507.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980407s1999 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98021048
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256259828
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1009.5
Item number .C35 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 4563
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Irwin/McGraw-Hill,
Date of publication, distribution, etc c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 721 p. :
Other physical details ill. (som col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
9 (RLIN) 2047
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
9 (RLIN) 1250
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 4564
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 10/03/2014 India 2000.00 15377/08 15377/08 1 HF1009.5 .C35 1999 Z00010323 01/07/2014 01/07/2014 2000.00 10/03/2014 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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