Essentials of Marketing Communications / (Record no. 13625)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140711144245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140711b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273702054 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B485 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim |
| 9 (RLIN) | 2376 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing Communications / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England : |
| Name of publisher, distributor, etc | Pearson Education Ltd., |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 332 p. : |
| Other physical details | Ill.; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Communications |
| 9 (RLIN) | 4817 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 11/07/2014 | Nairobi | 2000.00 | 4197/14 | 4197/14 | 2 | HF5415 .B485 2006 | KSM14071949 | 06/04/2016 | 19/02/2016 | 2000.00 | 11/07/2014 | Special Short Loan |