Analysis of marketing strategies adopted by banks : (Record no. 14882)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00725nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150424153611.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150216b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | COM |
| Item number | 718/11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nduguyah, Mirriam Wanja. |
| 245 ## - TITLE STATEMENT | |
| Title | Analysis of marketing strategies adopted by banks : |
| Remainder of title | a case study of Co-operative Bank of Kenya Limited / |
| Statement of responsibility, etc | Mirriam Wanja Nduguyah. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi : |
| Name of publisher, distributor, etc | KCA University, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 41 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | A research project submitted in partial fulfillment of the requirement for the final year of the Bachelor of Commerce degree at KCA University. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategies. |
| 9 (RLIN) | 14426 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Undergraduate research projects |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library ground floor | 24/04/2015 | School of Business | COM 718/11 | COM 718/11 | 18 | 2 | COM 718/11 | Z00045941 | 30/10/2024 | 17/10/2024 | 24/04/2015 | Main Long |