The KCAU Library

Global marketing : (Record no. 15339)

MARC details
000 -LEADER
fixed length control field 00879cam a22003018i 4500
001 - CONTROL NUMBER
control field 17853048
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160118152831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130815s2013 enk 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013033209
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273773160
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .H65 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend.
245 10 - TITLE STATEMENT
Title Global marketing :
Remainder of title a decision-oriented approach /
Statement of responsibility, etc Svend Hollensen.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2014.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1309
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 792 p. :
Other physical details ill. :
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
9 (RLIN) 2047
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
Form subdivision Case studies.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Shelving location Total Renewals Date checked out
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library 18/01/2016 Text Book Centre 5100.00 28271/16 28271/16   HF1416 .H65 2014 ICAD16010125 20/05/2016 5100.00 18/01/2016 Main Long      
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 29/08/2016 Text Book Centre 5336.00 28830/16 28830/16   HF1416 .H65 2014 MOOL16081191 29/08/2016 5336.00 29/08/2016 Main Long This item is located on the library first floor    
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 29/08/2016 Text Book Centre 5336.00 28829/16 28829/16 1 HF1416 .H65 2014 MOOL16081192 16/10/2017 5336.00 29/08/2016 Main Long This item is located on the library first floor 1 27/09/2017
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 29/08/2016 Text Book Centre 5336.00 28831/16 28831/16 1 HF1416 .H65 2014 MOOL16081193 16/11/2016 5336.00 29/08/2016 Main Long This item is located on the library first floor   09/10/2016
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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