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Marketing methods to improve company strategy : (Record no. 17672)

MARC details
000 -LEADER
fixed length control field 00961cam a2200265 a 4500
001 - CONTROL NUMBER
control field 15843153
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220824162826.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090730s2010 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415873772
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.28
Item number .N4814 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Neves, Marcos Fava.
245 10 - TITLE STATEMENT
Title Marketing methods to improve company strategy :
Remainder of title applied tools and frameworks to improve a company's competitiveness using a network approach /
Statement of responsibility, etc Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 127 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 56
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management.
9 (RLIN) 154
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition.
9 (RLIN) 156
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Castro, Luciano Thomé e.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cônsoli, Matheus Alberto.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 24/08/2022 Regent Book Supplies 4530.00 30495/22 30495/22   HD30.28 .N4814 2010 MOOL22080069 24/08/2022 4560.00 24/08/2022 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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