Online marketing : (Record no. 1858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01141cam a22003497a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14852038 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140508150345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070516s2007 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007297157 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA673956 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013541083 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199265852 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199265855 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm71238459 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)71238459 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | BWKUK |
| -- | YDXCP |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .G39 2007 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gay, Richard. |
| 9 (RLIN) | 21 |
| 245 10 - TITLE STATEMENT | |
| Title | Online marketing : |
| Remainder of title | a customer-led approach / |
| Statement of responsibility, etc | Richard Gay, Alan Charlesworth, Rita Esen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 538 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 22 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charlesworth, Alan. |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 23 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Esen, Rita. |
| 9 (RLIN) | 24 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Main Long |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 22/08/2012 | O.U.P | 5800.00 | 3903/12 | 3903/12 | 6 | HF5415.1265 .G39 2007 | KSM12080988 | 12/02/2017 | 04/02/2017 | 5800.00 | 22/08/2012 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 07/05/2012 | Oxford University Press | 5800.00 | 24845/12 | 24845/12 | 11 | 1 | HF5415.1265 .G39 2007 | MOOL12050007 | 04/08/2018 | 03/08/2018 | 5800.00 | 07/05/2012 | Main Long | |||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 06/05/2014 | Educate yourself | 4625.00 | 509/14 | 509/14 | 5 | HF5415.1265 .G39 2007 | KIT14050857 | 21/06/2017 | 13/06/2017 | 4625.00 | 06/05/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 06/05/2014 | Educate yourself | 4625.00 | 508/14 | 508/14 | 5 | HF5415.1265 .G39 2007 | KIT14050858 | 25/07/2017 | 21/07/2017 | 4625.00 | 06/05/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 06/05/2014 | Educate yourself | 4625.00 | 507/14 | 507/14 | 11 | HF5415.1265 .G39 2007 | KIT14050860 | 18/07/2022 | 13/07/2022 | 4625.00 | 06/05/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 06/05/2014 | Educate yourself | 4625.00 | 506/14 | 506/14 | 2 | HF5415.1265 .G39 2007 | KIT14050859 | 12/10/2015 | 06/10/2015 | 4625.00 | 06/05/2014 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 25/10/2012 | India | 2000.00 | 13918/08 | 13918/08 | 10 | 2 | HF5415.1265 .G39 2007 | Z00008211 | 04/04/2016 | 13/03/2016 | 2000.00 | 25/10/2012 | Main Long | This item is located on the library first floor | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 23/05/2013 | India | 2000.00 | 13917/08 | 13917/08 | 8 | 3 | HF5415.1265 .G39 2007 | Z00008210 | 18/12/2016 | 11/12/2016 | 2000.00 | 23/05/2013 | Main Long | This item is located on the library first floor |