Marketing communications / (Record no. 2762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00833cam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16619127 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170629105407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110121s2011 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011001765 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844801213 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .E34 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/12 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Egan, John. |
| 9 (RLIN) | 2382 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications / |
| Statement of responsibility, etc | John Egan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Thomson, |
| Date of publication, distribution, etc | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 467 p. ; |
| Dimensions | 28 cm. |
| Other physical details | coloured ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and bibliographic references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 20/07/2012 | India | 3900.00 | 22901/11 | 22901/11 | 5 | 2 | HF5415.123 .E34 2007 | Z00046854 | 27/10/2016 | 14/10/2016 | 3900.00 | 20/07/2012 | Main Long | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 25/10/2012 | India | 3900.00 | 12198/07 | 12198/07 | 9 | 4 | HF5415.123 .E34 2007 | Z00004294 | 07/08/2016 | 29/07/2016 | 3900.00 | 25/10/2012 | Main Long |