The KCAU Library

Global marketing management / (Record no. 3808)

MARC details
000 -LEADER
fixed length control field 01005cam a22003014a 4500
001 - CONTROL NUMBER
control field 12269601
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120907113809.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010104s2002 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001016317
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120320666
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .K44 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/48
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 4551
245 10 - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc Warren J. Keegan.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 617 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
9 (RLIN) 4576
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 4577
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
9 (RLIN) 4554
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Shelving location Date checked out
    Library of Congress Classification     Non-fiction Town Campus Library Town Campus Library 13/04/2016 India 2000.00 11798/07 11798/07 3 HF1416 .K44 2002 z00003775 11/11/2024 2000.00 13/04/2016 Main Long   28/10/2024
    Library of Congress Classification     Non-fiction KCA Kisumu Campus KCA Kisumu Campus 07/09/2012 India 2000.00 3469/10 3469/10   HF1416 .K44 2002 Z00039314 07/09/2012 2000.00 07/09/2012 Main Short    
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 13/11/2012 India 2000.00 20830/10   2 HF1416 .K44 2002 Z00039040 16/01/2015 2000.00 13/11/2012 Main Long This item is located on the library first floor 12/01/2015
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 13/11/2012 India 2000.00 14814/08 14814/08 2 HF1416 .K44 2002 Z00009679 14/03/2017 2000.00 13/11/2012 Main Long This item is located on the library first floor 12/03/2017
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 13/11/2012 India 2000.00 21311/10 21311/10 1 HF1416 .K44 2002 Z00040537 20/03/2016 2000.00 13/11/2012 Main Long This item is located on the library first floor 20/03/2016
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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