The KCAU Library

Contemporary marketing / (Record no. 3862)

MARC details
000 -LEADER
fixed length control field 00841cam a2200265 a 4500
001 - CONTROL NUMBER
control field 119989
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131113114139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990303s1998 txua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97097635
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 003022313-X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B53 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boone, Louis E.
9 (RLIN) 3767
245 10 - TITLE STATEMENT
Title Contemporary marketing /
Statement of responsibility, etc Louis E. Boone, David L. Kurtz.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort Worth :
Name of publisher, distributor, etc Dryden Press,
Date of publication, distribution, etc c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii. (various pagings), 742 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Dryden Press series in marketing.
9 (RLIN) 4693
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
9 (RLIN) 3766
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Shelving location
    Library of Congress Classification     Non-fiction KCA Kisumu Campus KCA Kisumu Campus 10/09/2012 India 2000.00 3420/10 3420/10 4 HF5415 .B53 1999 Z00039260 13/12/2016 09/12/2016 2000.00 10/09/2012 Main Short  
    Library of Congress Classification     Non-fiction KCA Kisumu Campus KCA Kisumu Campus 10/09/2012 India 2000.00 8121/05 8121/05 2 HF5415 .B53 1999 KSM12091071 25/11/2016 21/11/2016 2000.00 10/09/2012 Main Short  
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 13/11/2013 India 2000.00 20927/10 20927/10   HF5415 .B53 1999 Z00038980 13/11/2013   2000.00 13/11/2013 Main Long This item is located on the library first floor
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 13/11/2013 India 2000.00 4685/04 4685/04 1 HF5415 .B53 1999 KCA002156 06/03/2019 10/02/2019 2000.00 13/11/2013 Main Long This item is located on the library first floor
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library 13/11/2013 India 2000.00 20351/10 20351/10 1 HF5415 .B53 1999 Z00038088 26/05/2018 09/05/2018 2000.00 13/11/2013 Main Long This item is located on the library first floor
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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