Marketing essentials / (Record no. 3866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160616131324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120910t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0028200098 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0028200004 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .F369 1991 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farese, Lois Schneider. |
| 9 (RLIN) | 4708 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing essentials / |
| Statement of responsibility, etc | Lois Schneider Farese. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Columbus, Ohio : |
| Name of publisher, distributor, etc | Macmillan, |
| Date of publication, distribution, etc | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 548 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 201 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| 9 (RLIN) | 248 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics |
| 9 (RLIN) | 727 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 2579 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kimbrell, Grady. |
| 9 (RLIN) | 4709 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Woloszyk, Carl A. |
| 9 (RLIN) | 4710 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Shelving location | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 10/09/2012 | Donation, Children International | 500.00 | 9501/06 | 9501/06 | HF 5415 .F369 1991 | Z00000705 | 10/09/2012 | 500.00 | 10/09/2012 | Main Short | ||||||||
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 10/09/2012 | Donation, Children International | 500.00 | 9502/06 | 9502/06 | HF 5415 .F369 1991 | Z00000706 | 10/09/2012 | 500.00 | 10/09/2012 | Main Short | ||||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 11/11/2013 | India | 2000.00 | 9792/06 | 9792/06 | 1 | HF 5415 .F369 1991 | Z00000736 | 19/11/2013 | 2000.00 | 11/11/2013 | Main Long | This item is located on the library first floor | 1 | 12/11/2013 | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 27/02/2014 | India | 2000.00 | 10140/06 | 10140/06 | HF 5415 .F369 1991 | Z00001244 | 27/02/2014 | 2000.00 | 27/02/2014 | Main Long | This item is located on the library first floor | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 27/02/2014 | India | 2000.00 | 9793/06 | 9793/06 | HF 5415 .F369 1991 | Z00000735 | 27/02/2014 | 2000.00 | 27/02/2014 | Main Long | This item is located on the library first floor | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 27/02/2014 | India | 2000.00 | 10419/07 | 10419/07 | HF 5415 .F369 1991 | Z00001496 | 27/02/2014 | 2000.00 | 27/02/2014 | Main Long | This item is located on the library first floor | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 27/02/2014 | India | 2000.00 | 9500/06 | 9500/06 | HF 5415 .F369 1991 | Z00000704 | 27/02/2014 | 2000.00 | 27/02/2014 | Main Long | This item is located on the library first floor | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 17/03/2014 | India | 2000.00 | 10141/00 | 10141/00 | HF 5415 .F369 1991 | Z00001245 | 17/03/2014 | 2000.00 | 17/03/2014 | Main Long | This item is located on the library first floor |