Effective promotional planning for e-Business / (Record no. 3951)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00863mam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3190496 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130816123520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020107s2002 enka 001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA1-Y7561 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750652683 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm46511895 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | NNC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.5 |
| Item number | .A27 2002 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8402854678 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ace, Cathy. |
| 9 (RLIN) | 4912 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective promotional planning for e-Business / |
| Statement of responsibility, etc | Cathy Ace. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with the Chartered Institute of Marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce. |
| General subdivision | Marketing. |
| 9 (RLIN) | 4913 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 9 (RLIN) | 4914 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 12/09/2012 | India | 2000.00 | 3587/10 | 3587/10 | 1 | 1 | HF5438.5 .A27 2002 | Z00039278 | 09/11/2015 | 26/10/2015 | 2000.00 | 12/09/2012 | Main Short | |||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 16/08/2013 | India | 2000.00 | 14323/08 | 14323/08 | HF5438.5 .A27 2002 | Z00008898 | 16/08/2013 | 2000.00 | 16/08/2013 | Main Long | ||||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 16/08/2013 | India | 2000.00 | 19223/10 | 19223/10 | HF5438.5 .A27 2002 | Z00036782 | 16/08/2013 | 2000.00 | 16/08/2013 | Main Long | ||||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 12/03/2013 | India | 2000.00 | 19244/10 | 19244/10 | HF5438.5 .A27 2002 | Z00040206 | 12/03/2013 | 2000.00 | 12/03/2013 | Main Long | This item is located on the library first floor | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 16/08/2013 | India | 2000.00 | 14545/08 | 14545/08 | HF5438.5 .A27 2002 | Z00008998 | 16/08/2013 | 2000.00 | 16/08/2013 | Main Long | This item is located on the library first floor | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 16/08/2013 | India | 2000.00 | 14322/08 | 14322/08 | HF5438.5 .A27 2002 | Z00008897 | 16/08/2013 | 2000.00 | 16/08/2013 | Main Long | This item is located on the library first floor |