Branding and advertising / (Record no. 4050)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121121154754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120914t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788190794114 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.34 |
| Item number | .G8 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema. |
| 9 (RLIN) | 5173 |
| 245 ## - TITLE STATEMENT | |
| Title | Branding and advertising / |
| Statement of responsibility, etc | Seema Gupta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Global India Publications Pvt ltd., |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 312 p. : |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| General subdivision | Products. |
| 9 (RLIN) | 5174 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Psychology. |
| 9 (RLIN) | 5175 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 2579 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Shelving location | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 14/09/2012 | India | 2000.00 | 3495/10 | 3495/10 | HF5548.34 .G8 2009 | Z00039422 | 14/09/2012 | 2000.00 | 14/09/2012 | Main Short | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 21/11/2012 | India | 2000.00 | 21877/10 | 218771/10 | 3 | HF5548.34 .G8 2009 | Z00041684 | 09/07/2016 | 2000.00 | 21/11/2012 | Main Long | This item is located on the library first floor | 25/06/2016 |