The KCAU Library

Marketing research : (Record no. 4102)

MARC details
000 -LEADER
fixed length control field 01118cam a2200337 a 4500
001 - CONTROL NUMBER
control field 15190471
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120917154039.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080222s2006 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008270460
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA673964
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013541091
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195691641 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm71238466
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency KE-NaKCAU
Modifying agency BAKER
-- YDXCP
-- BWKUK
-- BTCTA
-- NLGGC
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code ukscp
-- lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .B655 2007
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bradley, Nigel.
Dates associated with a name 1958-
9 (RLIN) 5293
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title tools & techniques /
Statement of responsibility, etc Nigel Bradley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 531 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 52
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term gtt
9 (RLIN) 201
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Onderzoeksmethoden.
Source of heading or term gtt
9 (RLIN) 5294
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 17/09/2012 India 0.00 14484/08 14484/08   HF5415.2 .B655 2007 Z00008981 17/09/2012 2000.00 17/09/2012 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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