Advertising management / (Record no. 4206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00696nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160712183037.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120918t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120312198 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .A13 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 9 (RLIN) | 5510 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc | Rajeev Batra, John G. Myers, David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5h ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 754 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising marketing. |
| 9 (RLIN) | 2579 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 9 (RLIN) | 5512 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 5385 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Shelving location | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 18/09/2012 | India | 2000.00 | 1094/05 | 1094/05 | HF5823 .B3 1997 | Z00033048 | 18/09/2012 | 2000.00 | 18/09/2012 | Main Short | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 25/06/2013 | India | 2000.00 | 1306/99 | 1306/99 | HF5823 .A13 1996 | KCA000646 | 25/06/2013 | 2000.00 | 25/06/2013 | Main Long | This item is located on the library first floor | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 25/06/2013 | India | 2000.00 | 1308/99 | 1308/99 | 1 | HF5823 .A13 1996 | KCA000648 | 19/10/2016 | 2000.00 | 25/06/2013 | Main Long | This item is located on the library first floor | 13/10/2016 |