Integrated marketing communications : (Record no. 5745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00862pam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 708551 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170129125506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970423s1998 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97019498 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132056186 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .S55 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sirgy, M. Joseph. |
| 9 (RLIN) | 2389 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications : |
| Remainder of title | a systems approach / |
| Statement of responsibility, etc | M. Joseph Sirgy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 312 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 961 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 25/10/2012 | India | 2000.00 | 18212/10 | 18212/10 | 1 | HF5415.123 .S55 1998 | Z00035763 | 26/06/2015 | 22/06/2015 | 2000.00 | 25/10/2012 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 25/10/2012 | India | 2000.00 | 20956/10 | 20956/10 | 2 | HF5415.123 .S55 1998 | Z00039058 | 21/06/2017 | 16/06/2017 | 2000.00 | 25/10/2012 | Main Long | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 25/10/2012 | India | 2000.00 | 11451/07 | 11451/07 | HF5415.123 .S55 1998 | Z00003260 | 30/11/2015 | 2000.00 | 25/10/2012 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 25/10/2012 | India | 2000.00 | 10900/07 | 10900/07 | 3 | HF5415.123 .S55 1998 | Z00003383 | 09/04/2024 | 26/03/2024 | 2000.00 | 25/10/2012 | Main Long |