Principles of marketing / (Record no. 7639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130612150456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130531t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0023347015 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .E865 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 9 (RLIN) | 11813 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Joel R. Evans, Barry Berman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, (various pagings) : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry. |
| 9 (RLIN) | 11814 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Town Campus Library | Town Campus Library | 20/02/2015 | India | 2000.00 | 17242/10 | 17242/10 | 4 | HF5415 .E865 1995 | Z00034544 | 03/07/2019 | 12/02/2019 | 2000.00 | 20/02/2015 | Main Long | Non-fiction | ||||||
| Library of Congress Classification | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 31/05/2013 | India | 2000.00 | 21080/10 | 21080/10 | 11 | 1 | HF5415 .E865 1995 | Z00039404 | 03/04/2018 | 22/03/2018 | 2000.00 | 31/05/2013 | Main Long | |||||
| Library of Congress Classification | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 15/10/2013 | India | 2000.00 | 17243/10 | 17243/10 | 12 | 1 | HF5415 .E865 1995 | Z00034542 | 08/11/2021 | 24/10/2021 | 2000.00 | 15/10/2013 | Main Long | Non-fiction |