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Market-driven thinking : achieving contextual intelligence / Arch G. Woodside.

By: Material type: TextTextPublication details: Amsterdam : Butterworth-Heinemann, c2005.Description: xx, 303 p. : ill. ; 24 cmISBN:
  • 0750679018
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.135 .W66 2005
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.135 .W66 2005 (Browse shelf(Opens below)) 7415/05 Available KCA005420
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .W5476 2000 Marketing management / HF5415.135 .K47 1998 Strategic marketing problems : HF5415.135 .S131 2008 Strategic marketing : HF5415.135 .W66 2005 Market-driven thinking : HF5415.15 .S248 1997 Managing product families / HF5415.15 .S25 1997 Managing product families / HF5415.15 .S46 2005 Brand management :

Includes bibliographical references and index.

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