Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

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TextPublication details: Mason, Ohio : Thomson/South-Western, c2004.Edition: 8th edDescription: xxx, 714 p. : ill. ; 27 cmISBN:

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Previously published by Harcourt College Publishers, 2001.

Includes bibliographical references and index.

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