Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xxv, 635, [118] p. : ill. ; 24 cmISBN: - 0131201158
- 658.8/27 21
- HD69.B7 K45 1998
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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Town Campus Library | Non-fiction | HD69.B7 K45 1998 (Browse shelf(Opens below)) | 17021/10 | Available | Z00034226 |
Browsing Town Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HD62.7 .S27 2016 Essentials of Entrepreurship and Small Business Management / | HD62.7 .S27 2019 Essentials of entrepreneurship and small business management / | HD62.7 .S76 1998 Small business management : | HD69.B7 K45 1998 Strategic brand management : | HD69.B7 K45 2008 Strategic brand management : | HD69.B7 K45 2020 Strategic brand management : building, measuring, and managing brand equity / | HD69 .M83 2009 Programme management : |
Includes bibliographical references and index.
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