Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2006.Edition: 8th edDescription: xvii, 726 p. : ill., map ; 27 cmISBN: - 0071244328
- HF5415.135 .C8673 2006
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Town Campus Library | Non-fiction | HF5415.135 .C8673 2006 (Browse shelf(Opens below)) | 16708/09 | Available | Z00030299 |
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| HF5415.13 .W249 1999 Marketing strategy : | HF5415.13 .W249 1999 Marketing strategy : | HF5415.135 .C8673 2003 Strategic marketing / | HF5415.135 .C8673 2006 Strategic marketing / | HF5415.135 .K47 1998 Strategic marketing problems : | HF5415.153 .K53 2005 Blue ocean strategy : | HF5415.2 .C5 2009 Marketing research : |
Includes bibliographical references and indexes.
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