An evaluation of the strategic marketing response of Kenyan commercial banks to counter the threat of substitute products / Benson Omumu Nyangure.
Material type:
TextSeries: A research project submitted in partial fulfillment for the final year research for bachelor of commerce degree for KCA UniversityPublication details: Nairobi : KCA University, 2010.Description: ix, 48p. : ill. ; 29 cmSubject(s): LOC classification: - COM 783/11
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Undergraduate research projects
|
Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | COM 783/11 (Browse shelf(Opens below)) | COM 783/11 | Available | Z00046070 |
Includes bibliographical references.
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