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The impact of product imitation on the sales perfomance of market leader / Purity Mureithi Nyaguthii.

By: Material type: TextTextSeries: A research project submitted in partial fulfillment of requirements for the final year project for the bachelor of commerce degree at KCA UniversityPublication details: Nairobi : KCA University, 2010.Description: viii, 47p. : ill. ; 29 cmSubject(s): LOC classification:
  • COM 610/10
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