Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

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Material type: Text

TextPublication details: Pearson : Boston, c2013.Edition: 4th edDescription: 590 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library	Non-fiction	HD69.B7 K45 2013 (Browse shelf(Opens below))	28051/15	Available		AMA15102270
Main Long	Martin Oduor-Otieno Library	Non-fiction	HD69.B7 K45 2013 (Browse shelf(Opens below))	28052/15	Available		AMA15102271

Includes index.

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