Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

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Material type: Text

TextPublication details: Los Angeles : Sage, 2014.Edition: Fourth EditionDescription: xx, 395 pages : illustrations ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	KCA Kitengela Campus Library	Non-fiction	HF5415.127 .M66 2014 (Browse shelf(Opens below))	28341/16	Available		KIT16020304

Includes bibliographical references and index.

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